Tweet, Anyone? Anyone? Crickets.

I went out on a limb last week and jeopardized my always shaky credibility by issuing the opinion that Twitter was a flash in the pan. Now Neilsen backs that up. People aren't staying with it, something I didn't know for sure, but suspected was the case.
Once again, Julimac was right. Or maybe not, whatever.

Maybe we’re jumping the gun. Twitter is still something of a fledgling, and surely some other sites that eventually lived up to Twitter-like hype suffered from poor retention in the early days. Compare it to the two heavily-touted behemoths of social networking when they were just starting out. Doing so below, we found that even when Facebook and MySpace were emerging networks like Twitter is now, their retention rates were twice as high. When they went through their explosive growth phases, that retention only went up, and both sit at nearly 70 percent today.

Entirely unrelated — or is it? — hits on White House videos have gone through the roof since Obama's tech savvy administration took over and the biggest audience? You, contrariennes, you. Actually, the men first, women second. Another Neilsen gem.