Foodie Alert: Dopamine And Opioids, Mmmm

Yeah, your mom put sugar in the peas to get you to eat them. And butter. Stuff not available to our ancestors in caves.
So how do we control this brain chemistry? Read the book, I guess.

You have to take the power out of the food by changing how you view the stimulus. It's food rehab. It's new learning on top of old learning—you never get rid of that old learning, those old neural circuits.

Never? Wait a minute.