Monday, December 28, 2009

Christmas Shopping Season

Okay, the card tracker reports are in and according to them, sales were up 3.2 percent, better than I'd assumed.
Except. Except there was an adjustment that said, without explanation, it was more like up 1 percent, since there was an extra shopping day this season.
So I got out my little calculator and found that if you spent $100 at Christmas time in 2007, you only spent $97.70 in 2008, but you spent $101.22 this year or, if that extra shopping day is discounted, $98.67.
What was even more interesting to me is that online retail sales are only 5 percent of total no matter what season it is. I would have guessed higher.

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