Journalism 101

All the Very Serious People probably know who Moe Tkacik is, but I didn't until I ran across a link to her scathing piece about The Atlantic inside a Metafilter comment.
As a friend once said about me (not my writing), "difficult but worth it." (Thanks, friend. I cherish that.)
But back to Moe.

I did not really identify with the cool-hunting, brand-building, sneaker-collecting generation of professional consumers I worked over for trend-story ideas, but neither did my colleagues in the bureau seem to identify with the megalomaniacal talent agents and casino magnates or the disgruntled aerospace engineers and short sellers they talked to all day.